Business Plan Academy
An SBM Expo Webinar Series by Covenant Seven Inc.
Everything a new business owner needs to know, in 8 live webinars.
For businesses under three years old. Register early and save.
Webinars
A practical primer for aspiring entrepreneurs that walks through the essential groundwork — from evaluating your idea and understanding your market to setting up operations — before committing time and money to launch. Each step is visualized with real-world context to help attendees move from intention to informed action.
An introductory marketing webinar that equips new entrepreneurs with the essential building blocks — unique value proposition, target market profiling, the 6 Ps, customer journey stages, lead generation, and ROI measurement — illustrated with worked examples so attendees can apply each concept directly to their own businesses.
A webinar presenting a 10-strategy framework for protecting and growing an established business during economic downturns, enriched with real-world examples from companies like Netflix, Airbnb, Amazon, Southwest Airlines, and Lego that strengthened their market positions rather than retreating during recessions.
An accessible introduction to the financial fundamentals every new business owner needs to understand, covering the three core financial statements, break-even analysis, cost control, forecasting, and the key financial indicators that drive smart decision-making. Designed to demystify the numbers for entrepreneurs who don't have an accounting background.
A webinar built around four pillars of effective communication — verbal, nonverbal, active listening, and written — featuring side-by-side comparison examples, a workplace miscommunication case study, and practical techniques for improving both professional relationships and personal connections.
Get access to all 8 live webinars in the series, covering everything from business fundamentals to recession survival strategy, at one bundled rate.
A practical webinar that teaches proven time management frameworks — including the Eisenhower Matrix, Time Blocking, and the Pomodoro Technique — through concrete examples drawn from both business and personal life situations. Attendees leave with actionable habits they can put into practice immediately to protect their focus and reclaim their day.
A strategic webinar that reframes economic downturns as windows of opportunity, guiding new entrepreneurs through recession-resilient opportunity spotting, cash runway management, lean operating principles, and the mindset shifts needed to launch and sustain a business when the economy contracts.
A comprehensive workshop webinar that guides small business owners and managers through every stage of the human resources cycle — from recruitment, hiring, and onboarding through performance management, compliance, and separation. Attendees gain practical frameworks and tools to manage their workforce confidently, legally, and professionally from day one.